About Us - The Northtowne Advantage

Why Northtowne?


Family Owned & Operated for Over 90 Years.

As father and son, Willard and Don Morgan were the first two generations in the family bicycle business.

                                 Brothers Bill and Don,  third generation, and Bill's son Derek,  fourth generation,
                                                     position the bicycle business for the next generation

         BUILD RELATIONSHIPS         PRODUCT SELECTION          EXPERT SERVICE         COMMUNITY SUPPORT


Fall riding - woman on road bike




Brand Promise

Northtowne Cycling & Fitness is dedicated to building relationships with our customers and contributing to the health of our community thru cycling.

In business since 1925, Northtowne is a 4th generation family owned and operated independent bike
dealer that has served the Cedar Rapids community for over 90 years.  Offering friendly expertise to
cyclists of all interest and skill levels, we believe in a low pressure, informative, non-commissioned
sales approach.  We stock Eastern Iowa's largest selection and inventory of industry leading brands
of bicycles, treadmills, ellipticals, apparel, accessories and parts as well as access to thousands of special order products.  Our full-time professional mechanical technicians service and repair all brands of bicycles as well as the brands of fitness equipment that we sell.  Our helpful sales staff provides exceptional product knowledge and will use their expertise to match your needs to the right product.

Relationships
We work hard every day to earn your business.  Our tenured staff is dedicated to earning customer loyalty by providing attentive, detail focused, expert guidance.  We want to be your bike store for life! Nothing beats face to face, tailored to you, take it home today, interaction with people who know you by name.

Product Selection
Our selection of new bicycles and accessories is the best in the area.  We offer the widest selection of top quality new bicycles, accessories and fitness equipment.  Brands:  Cannondale, Specialized, Giant, Felt, Cervelo, Electra, Townie, Sun, Terra Trike, Shimano, Sram, Pearl Izumi, Terry, Giro, Bell, Spirit Fitness, True Fitness just to name a few.

Expert Service
FREE service evaluations and estimates.
48 hour or less service turn around on jobs not requiring special order parts.
One on one personal attention dialed in to your needs ensuring proper fit, appropriate comfort and safety for all products we sell.
Test rides are standard practice.  Try before you buy.
Follow up after the sale guaranteed with a FREE new bike check after some break-in ride miles.
All of our products are guaranteed.  We back what we sell.  We take your satisfaction and our reputation seriously.

Community Support
We believe strongly in supporting the community we do business in.  We support local schools, churches, non-profits, cycling advocacy groups and clubs, benefits fighting chronic illness and disease in their fundraising efforts.  We work alongside local government to advocate for more local trails and bike infrastructure and bring bicycle safety education to school and civic groups.  All done to make Linn County a better place to live, work, and ride.



What Our Customers Have to Say

"My grandpa bought me my first bike here and now I'm buying my son's first bike.  I wouldn't buy a bike anywhere else."  Brent T.

"I've lived here now 33 years.  Every bike I've purchased for my kids and now my grand kids, I've bought here.  If you want quality products, expertise, great service and personal touch... Northtowne Cycle is your place."  Lori N.

"Love the atmosphere there and how everyone makes you feel welcomed.  This is my go to store for biking needs!!! Tiffany P

"I'd never consider doing business anywhere else.  Family owned , service oriented and hands down the best service pre and post sale."  Doug H

"You've earned my business and future business!   Top notch store, selections and especially service!  Buy you bike HERE!!."  Brandon A

"I purchased my bike a few months ago and had the absolute best service.  They are not pushy and work diligently to find the best bike for each individual.  I highly recommend this business.  After having my bike for a few months and riding it every day, I am very satisfied with my purchase.  They even provide a free new bike check-up to ensure full satisfaction!"  Katlyn H

"I have bought 11 bikes here for our family over the years.  Great people who call you by name.  Great service department as well."  Jon P

Award Winning

America's Best Bike Shop Award Winner 2008, 2009, 2010, 2012, 2013, 2014, 2015, 2016, 2017, 2018